Research is only useful if it turns into action. Once you know how a market works, the next step is to decide how you’re going to win there. That’s where strategy comes in.

We take what we’ve learned in the Markets phase - data, local insights, competitive context - and shape it into a go-to-market plan your sales team can actually use. You don’t need to be taught how to sell; you already do that. What you need is a plan that adapts your proven approach to a new country, where the decision-making chain, buyer expectations, and competitive pressure may look different.